Project Duration: 1.5 months
Role: UX/UI Designer
Tools: Figma, Maze, Adobe Photoshop
Role and Responsibilities: As the lead UX/UI designer, I was responsible for conducting user research, defining user flows, wireframing, prototyping, and designing the final user interface. I collaborated closely with developers, product managers, and healthcare professionals to ensure the app’s design aligned with both user expectations and healthcare standards.
In collaboration with Simplex, I undertook the role of UX/UI Designer to revamp their innovative healthcare app aimed at effortlessly connecting patients with doctors.
Leveraging my expertise with Figma, Maze, and Adobe Photoshop, the project focused on enhancing the user experience by simplifying the process of finding healthcare professionals and booking appointments.
Simplex is designed to streamline these processes, prioritizing convenience, transparency, and accessibility, and ultimately providing users with a seamless and intuitive platform.
The client reached out to me with a clear vision in mind and a goal to address existing problems in healthcare community.
Navigating healthcare options can often be overwhelming and time-consuming for patients.
Simplex needed a user-centric design that simplifies finding the right doctor based on specialties, location, and availability while ensuring an efficient booking process.
The challenge was to create an intuitive interface that caters to a wide range of users, from tech-savvy individuals to those less familiar with digital tools.
In the Discovery phase, I aimed to understand the existing challenges and opportunities in the healthcare appointment booking process. I identified key stakeholders, including patients, doctors, and administrative staff, to gain a comprehensive view of the ecosystem and uncover pain points and expectations related to finding healthcare professionals and scheduling appointments.
I employed a multi-faceted research approach to gather insights:
These research activities provided a solid foundation for defining core problems and designing a solution that effectively meets the needs of both patients and healthcare providers.
Based on the research, I developed two key user personas for the Simplex app. These personas represent the core user types identified through research, guiding the design to address their specific needs and preferences.
In the wireframing phase, I focused on creating the structural layout of the Simplex app to establish a clear, functional framework for the user interface.
By developing low-fidelity wireframes, I mapped out key screens and user flows, ensuring that the app’s layout and navigation were intuitive and aligned with user needs.
This process involved defining essential elements, such as search functionality, appointment booking, and doctor profiles, to provide a solid foundation for further design refinement and development.
My solution was to create a clean, modern UI with a focus on usability, accessibility, and clear information hierarchy. The design balances functionality and aesthetics, ensuring that users can easily navigate the app, find relevant healthcare providers, and book appointments without friction. Key UX/UI features included:
In the Testing phase, I conducted comprehensive usability testing to validate the effectiveness of the Simplex app's design.
This included gathering feedback from real users to identify any usability issues and areas for improvement. To gain deeper insights into user interactions, I employed heatmap analysis to visualize user behavior on key screens.
This data revealed how users engaged with different elements, highlighting areas of high and low interaction. The findings from usability testing and heatmaps informed final adjustments, ensuring the app’s interface was both intuitive and effective in meeting user needs.
The redesigned Simplex app led to a significant improvement in user engagement and satisfaction.
Key performance indicators showed increased app usage, a higher number of completed bookings, and positive feedback from both patients and healthcare providers.
The user-centric approach facilitated better access to healthcare services, empowering patients to take control of their healthcare journey.
Simplex demonstrates the transformative impact of thoughtful UX/UI design in healthcare. By focusing on user needs and simplifying complex processes, we created an app that not only meets functional requirements but also fosters a sense of trust and ease for users navigating their healthcare options.