I design the moments where customers decide whether to trust a product at telecom scale and from zero.

12 years across telecom, hospitality, SaaS in the US and Europe. Top 3% freelance work through Toptal since 2018. My background started in interior design, which still shapes how I think about space, hierarchy, and movement.
Hiring full-time? Start with the flagships.
01

Flagship Work

02

Case studies by Industry

10 case studies across 8 industries
Dashboard interface for Paul, a 30-year-old startup founder from San Francisco, showing marketing knowledge labeled as Low and specialization as Developer. Contains Paul's bio about his startup with low SaaS growth, tags like SaaS, Founder, USA, developer tools, and social network icons. Includes sections on goals such as product launch and user acquisition, pain points like no subscribers and low budget, decision criteria, KPIs including MRR and ARR growth, likes like quick response, dislikes like long processes, and influence sources. On the right is an AD Targeting panel showing age 21-45, male gender, locations including major US cities and Amsterdam, ad platforms like Google and Facebook, and keywords related to SaaS and marketing.
Growth Channel · SaaS & B2B
2020–2021
Turning buyer personas into launch-ready ad campaigns
3,000+ advertisers · 5 channels, one flow
Troo · Content & Creator Tools
2020-2023
Shaping a social app around connection, not reach
0→1 MVP · validated with 27 users
Principal UI/UX Designer
Three smartphone screens displaying the Gamify Wellness app: the first screen shows a woman jogging with an orange cityscape background and a loading bar; the second screen titled Health App presents options to connect with apps like Runkeeper, Strava, Fitbit, Google Fit, Apple Health, MapMyFitness, Nike, and another running app; the third screen titled New Challenge allows creating a challenge with a name field, daily challenge and story mode options explaining the challenge rules, and a blue Next button at the bottom.
Gamify Wellness · Healthcare & Devices
2019-2020
Engineering habit loops that carry users past week two
0→1 product · 8 app integrations
Co-Founder & Founding Designer
User interface design system with various components including navigation bars, service cards featuring baby photos and service details, rating stars, user profile image with a five-star rating, congratulatory message card, pricing and task cards, buttons, and a call-to-action banner with text 'Join Us Today!' and options for products, services, and shops. The design uses soft pastel colors, mainly pink and blue, on a light gray background.
FamHub · E-commerce & Retail
2020-2023
Unifying three platforms under one component language
1 system · 3 products · 25+ components
Co-Founder & Founding Designer
Three smartphone screens displaying a cryptocurrency wallet app interface: left screen shows app logo and buttons for 'Create a Wallet' and 'Log In'; center screen shows dashboard with 'Request Funds' and 'Balances' sections including Bitcoin, Ether, and Bitcoin Cash with 0% circle chart and Bitcoin price $6.5730; right screen shows QR code for login with instruction and a 'Hide QR Code' button.
Financial Services · Product and App Design
2019
Making crypto balances instantly readable at a glance
0→1 crypto wallet · Setup <3.7 min · 17 testers
Lead UX/UI Designer
Three smartphone screens of a medical app: left screen lists doctors with photos, names, star ratings, and brief descriptions, with a 'Next' button at the bottom; center screen displays a search menu with circular icons for Symptoms, Clinics, Doctors, Medications, Online Chat, and Online Call; right screen shows a symptom input for 'Headache' with selectable detailed symptom tags and duration options, plus buttons to add a symptom or proceed next.
Financial Services · Product and App Design
2018
Guiding patients from symptoms to their booked doctor
82% faster booking · 14 testers
Lead UX/UI Designer
DISH Network · myDISH
2023
An account summary customers understand at a glance
Ask me about it
Lead UX/UI Designer
DISH Network · myDISH
2023
One trust standard for every self-service flow
Ask me about it
Lead UX/UI Designer
DISH Network · myDISH
2023
Keeping subscribers without trapping them
Ask me about it
Lead UX/UI Designer
DISH Network · myDISH
2023
Buying pay-per-view across phone and TV
Ask me about it
Lead UX/UI Designer
DISH Network · myDISH
2023
Fixing a TV problem from your phone
Ask me about it
Lead UX/UI Designer
DISH Network · myDISH
2023
Telling customers before they need to call
Ask me about it
Lead UX/UI Designer
Screenshot of a video editing interface on Veedo AI showing a project titled '5-Minute Glam: Everyday Makeup Tutorial' with a makeup tutorial video paused. The video shows a woman applying makeup through a ring light with text instructions on using primer, foundation, cream blush, eyeshadow, mascara, and lip balm. The right panel includes platform options Instagram, Facebook, YouTube, TikTok, LinkedIn, Twitter, and detailed AI-generated video description with makeup steps including Foundation Application, Eye Makeup Basics, Blush & Contour, and Lip Color & Setting. Controls for saving draft, scheduling, and publishing are visible.
VeedoAI
2023
0 → 7,000+ users by showing the AI’s limits — VeedoAI
Measured · 7,000+ users
Director, Product & Brand Design
Dashboard screen showing analytics with a revenue line chart, total revenue of $35.0987, total orders 5.0987, total bookings 8.864, and total customers 11.9876. Sections include sales and products with a recent orders list showing two products with dates, prices of $250, and status indicators, plus a U.S. map highlighting Texas. User profile icon and search bar are visible.
FamHub Network · Admin Dashboard
2019-2022
Turning family data into confident action
30+ admin interviews guiding UX design
Co-Founder & Founding Designer
Dashboard interface for Paul, a 30-year-old startup founder from San Francisco, showing marketing knowledge labeled as Low and specialization as Developer. Contains Paul's bio about his startup with low SaaS growth, tags like SaaS, Founder, USA, developer tools, and social network icons. Includes sections on goals such as product launch and user acquisition, pain points like no subscribers and low budget, decision criteria, KPIs including MRR and ARR growth, likes like quick response, dislikes like long processes, and influence sources. On the right is an AD Targeting panel showing age 21-45, male gender, locations including major US cities and Amsterdam, ad platforms like Google and Facebook, and keywords related to SaaS and marketing.
Growth Channel · SaaS & B2B
2020–2021
Turning buyer personas into launch-ready ad campaigns
3,000+ advertisers · 5 channels, one flow
Lead UX/UI Designer
Website interface showing a navigation bar with Find Resources, Plans, FAQs, Contact, Login, and Sign Up button, a search bar, and sections titled Village Post and Services, with multiple repeating cards featuring a woman and child image, placeholder text, and pink read more buttons.
FamHub Network · Admin Dashboard
2019-2022
Building consensus into family purchases — FamHub marketplace
50+ user interviews · 20% time saved modeled
Co-Founder & Founding Designer
Three smartphone screens displaying a cryptocurrency wallet app interface: left screen shows app logo and buttons for 'Create a Wallet' and 'Log In'; center screen shows dashboard with 'Request Funds' and 'Balances' sections including Bitcoin, Ether, and Bitcoin Cash with 0% circle chart and Bitcoin price $6.5730; right screen shows QR code for login with instruction and a 'Hide QR Code' button.
Financial Services
2019
Making crypto balances instantly readable at a glance
0→1 crypto wallet · Setup <3.7 min · 17 testers
Lead UX/UI Designer
Three smartphone screens displaying the Gamify Wellness app: the first screen shows a woman jogging with an orange cityscape background and a loading bar; the second screen titled Health App presents options to connect with apps like Runkeeper, Strava, Fitbit, Google Fit, Apple Health, MapMyFitness, Nike, and another running app; the third screen titled New Challenge allows creating a challenge with a name field, daily challenge and story mode options explaining the challenge rules, and a blue Next button at the bottom.
Gamify Wellness
2019-2020
Engineering habit loops that carry users past week two
0→1 product · 8 app integrations
Co-Founder & Founding Designer
Three smartphone screens of a medical app: left screen lists doctors with photos, names, star ratings, and brief descriptions, with a 'Next' button at the bottom; center screen displays a search menu with circular icons for Symptoms, Clinics, Doctors, Medications, Online Chat, and Online Call; right screen shows a symptom input for 'Headache' with selectable detailed symptom tags and duration options, plus buttons to add a symptom or proceed next.
Simplex
2018
Guiding patients from symptoms to their booked doctor
82% faster booking · 14 testers
Lead UX/UI Designer
Three smartphone screens showing a pet care app interface: the first screen is the login page with email and password fields, the second screen displays 'My Pets' with photos and names of three pets (Charlie, Bella, Max) and a plus button to add pets, and the third screen shows a user profile with options for notifications, payment methods, and logout.
PetCare
2018
Helping pet owners monitor and care for their pets
iOS app design
Lead UX/UI Designer
User interface design system with various components including navigation bars, service cards featuring baby photos and service details, rating stars, user profile image with a five-star rating, congratulatory message card, pricing and task cards, buttons, and a call-to-action banner with text 'Join Us Today!' and options for products, services, and shops. The design uses soft pastel colors, mainly pink and blue, on a light gray background.
FamHub · E-commerce & Retail
2020-2023
Unifying three platforms under one component language
1 system · 3 products · 25+ components
Co-Founder & Founding Designer
Troo · Content & Creator Tools
2020-2023
Shaping a social app around connection, not reach
0→1 MVP · validated with 27 users
Principal UI/UX Designer
Three overlapping browser windows showcasing digital content: the front window shows an advertising platform interface with the text 'Advertising, Simplified. Every Channel. One Platform.' and analytics visuals, the middle window features a skincare product ad with the heading 'Radiant Skin, Stronger Hair & a Healthier You,' and the back window displays a dark-themed project or design management interface with various tabs.
Also · Websites
03

Product Explorations

Self-initiated concepts · not affiliated with companies named
Concept
Netflix logo with the phrase 'Design in Progress' underneath on a light gray background.
Netflix · Ad-supported plan
2026
Ad breaks that don't cost viewers their trust
Metric: ad-plan retention, viewing timeAsk me about it
Lead UX/UI Designer
Concept
Airbnb logo above the text 'Design in Progress' on a light gray background.
Airbnb · First-time guests
2026
Trusting a home you've never seen in person
Metric: first-booking conversion
Lead UX/UI Designer
Concept
Gray text on light gray background reading 'Figma' with 'Design in Progress' underneath.
Figma · Design systems
2026
Why teams detach design system components
Metric: component detach rate
Lead UX/UI Designer
What founders say
Discover the insights and endorsements from colleagues, clients, and industry peers who have experienced my work firsthand.

I worked with Olha as the lead UX/UI designer on a set of critical internal tools for Sling TV. She introduced a new design system to our product, tailoring it so our developers had clear, consistent specifications that sped up implementation.  If you need a sharp, reliable designer who thrives in cross-functional teams and keeps designs progressing smoothly, Olha is an excellent choice.

Clint Meeks
Senior Engineering Manager
Sling Logo

Olha has amazing talent and knows how to bring your vision to life. She has a vast knowledge of design and stays up-to-date with the ins and outs of interactive design. She will always be my go-to when I want to put a team together for a new project.

Kit Desai
Co-Founder & CBO
VeedoAI logo

It was a pleasure working with Olha, she was quick to integrate to the team and understand the product despite minimal onboarding. Olha is a very clever and experienced designer. She was able to take ownership and lead the design to the next level.

Arnaud Rachez
CTO
Linalgo logo

About this work

I'm Olha Bahaieva, a product designer leading self-service design at DISH Network. My work spans AI-native products, SaaS dashboards, design systems and 0-to-1 startup products across web, iOS and Android. I work with teams in New York and remotely, on full-time roles and project engagements.

Frequently asked questions

Who is Olha Bahaieva?

Olha Bahaieva is a product designer and Lead UX/UI Designer at DISH Network, where she designs self-service experiences used by millions of DISH and Sling TV customers. She was previously Director of Product and Brand Design at VeedoAI and is a Top 3% designer on Toptal.

What kind of product design work does Olha Bahaieva do?

She designs trust-critical product experiences: self-service and account flows, AI-native products, SaaS dashboards and design systems, across web, iOS and Android. Her work ranges from 0-to-1 startup products to features used at enterprise scale.

Which industries has Olha Bahaieva designed for?

Telecom and streaming, AI-native products, SaaS and B2B, financial services, health and wellness, e-commerce and marketplaces, and creator and content platforms. Each industry has its own page with related case studies.

Is Olha Bahaieva available for full-time roles or projects?

Yes. She's open to Staff and Principal product design roles and to fixed-scope project work, such as UX audits, 0-to-1 product strategy and design systems. She works remotely with teams in New York and across the US, on Eastern hours.

How are the results in these case studies measured?

Measured results are stated as facts. Estimates are clearly marked "modeled" or "projected," and each case study explains how the number was calculated, so you can see exactly what was measured and what was estimated.

Open to new opportunities

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Full-time Staff+ roles now. Select projects too.

I’m a Lead UX/UI Designer at DISH Network, available on Eastern hours for Staff/Principal roles or project work.

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