Case Study with Loading Bar

FamHub Network: Empowering Family-Centric Decision-Making

HamHub Network Dashboard

Before FamHub, family coordination relied on scattered tools, causing stress and missed tasks. FamHub's intuitive dashboard centralized family management, reducing missed events by 42% and fostering collaboration through customizable modules and motivational nudges. It's more than a tool—it's a path to a more connected family life.

Role: Lead Product Designer

Year: 2019-2022

Outcomes: From Chaos to Clarity

  • Streamlined Oversight: Centralized tools for managing user accounts, tracking engagement metrics, and ensuring platform compliance, reducing administrative workload by up to 35%.
  • Enhanced Decision-Making: Real-time analytics provide actionable insights into family usage patterns, enabling informed decisions to improve the platform.
  • Customizable Permissions: Role-based access control allows administrators to assign permissions effortlessly, ensuring security and efficiency.
  • Improved User Support: Integrated support dashboards simplify issue tracking and resolution, resulting in faster response times and higher user satisfaction rates.

Casi's feedback to my work from LinkedIn
Casi's feedback to my work from LinkedIn

The Beginning: A Growing Complexity in Dashboard Administration

In today’s fast-paced work environments, administrators often juggle fragmented tools, leading to inefficiencies and miscommunication. My research revealed a common challenge: outdated systems complicating workflows rather than simplifying them.

FamHub offers a solution—a unified dashboard for managing tasks, tracking team progress, and fostering collaboration. My goal was to design an accessible, intuitive, and customizable platform to meet the diverse needs of organizations.

The Challenge: Designing for Diverse Administrative Roles

Administrators have diverse roles, from project management to scheduling and analytics. My aim was to design a dashboard that meets these varied needs while staying user-friendly for all skill levels.

The challenge was to integrate task management, analytics, communication, and performance tracking into a feature-rich yet simple and efficient platform.

Admins' Initial Problems

  • Unclear Data Structure: As a product built from scratch, there was a need to establish a clear and intuitive way to organize family resources and key metrics, which was initially absent.
  • Lack of Efficient Notification System: A reliable system for timely alerts and updates was missing, making it difficult for admins to stay informed about important activities within the platform.
  • Non-Intuitive User Interface: The lack of a streamlined design and clear navigation paths made it challenging for administrators to efficiently manage and monitor family connections and resources.

Main Problem
Main Problem

The Approach: Listening First, Designing Later

To ensure the solution would truly address the needs of admins, I conducted user interviews and observed real-life administrative workflows. Here’s what I discovered:

  • The Core Need: Administrators sought a centralized workspace to track tasks, manage team performance, and collaborate efficiently across departments.
  • Operational Pain Points: IT managers and office admins felt frustrated when tools lacked flexibility or weren’t tailored to their specific workflows.
  • Ease of Access: It was essential that even non-tech-savvy administrators could navigate the platform easily.

With these insights, I crafted personas representing different administrative roles and used them as a guiding compass throughout the design process.

User Persona

From Concept to Creation: Mastering the Design Process

The design focused on creating a centralized, intuitive space that combines task management, performance tracking, and communication without overwhelming users.

Iterative testing ensured the dashboard remained flexible, accessible, and aligned with the real needs of administrators.

Design Process Flow
Design Process Flow

Unveiling the Competition: A Deep Dive into Management Landscape

Key competitors include:

  • OurFamilyWizard: Focused on co-parenting with legal tools but lacks features for daily workflow management.
  • AppClose: Strong in project tracking but less flexible for complex administrative needs.
  • Ovia Health: Health-focused, supporting families during pregnancy but not designed for comprehensive administrative tasks.

FamHub stands out by integrating task management, scheduling, performance tracking, and communication into a customizable, all-in-one dashboard for administrators.

Major Competitors
Major Competitors

Brainstorm Beyond Boundaries: Unlocking Fresh Ideas

During the Ideation phase, I brainstormed and developed concepts to address the challenges identified in the research. I focused on creating innovative solutions for:

  • Simplified Resource Management: Designing intuitive interfaces for managing family members, resources, and connections with minimal effort.
  • Efficient Data Display: Creating a clear layout that provides quick access to key information, such as resource status and family activity.
  • Customizable Notifications: Developing a flexible alert system that allows admins to set personalized notifications for updates or changes within the platform.

From Sketch to Structure: Creating Wireframes That Capture Attention

I began with low-fidelity wireframes to map key features like task tracking, dashboards, and communication panels.

After feedback, I created mid-fidelity wireframes to refine layouts, interactions, and usability, ensuring the design stayed intuitive and flexible for administrators.

Main Wireframes
Main Wireframes

The Design: Building the Heart of FamHub for Administrators

The dashboard features a clean interface with key highlights: task assignments, performance metrics, deadlines, and notifications.

  • Customizable Widgets:
Modular widgets let administrators tailor the dashboard to their needs, including task boards, analytics, communication tools, and project trackers.
  • Actionable Insights:
Features like heatmaps, workload assessments, and task prioritization deliver clear, actionable insights aligned with business goals.
  • Inclusive Design:
Accessibility was ensured with readable text, WCAG-compliant contrast, and intuitive navigation for all expertise levels.

Figma File

The Figma file for FamHub Network features high-fidelity designs and interactive prototypes, showcasing an intuitive e-commerce parenting platform.

It is structured into sections that highlight user flows, key screens, and reusable components, allowing for smooth collaboration and efficient developer handoff.

Click the Figma icon in the bottom left to open the file and review wireframes, final designs, and interactive prototypes.

View Figma File

Figma Prototype

Explore the interactive Figma prototype to experience the design in action.

View Figma Prototype

A Long-Awaited Launch

After months of design, testing, and refinement, FamHub was finally ready for launch. The tool aimed to simplify administrative workflows by centralizing tasks, performance tracking, and communication.

Early adopters quickly embraced the platform, providing feedback that highlighted smoother workflows and reduced stress. The launch marked the start of transforming daily operations for teams, with ongoing improvements driven by user insights.

Dashboard Home Page
Dashboard Home Page

Dashboard Home Page

The FamHub Network Dashboard home page features a clean, intuitive layout that centralizes key tasks, performance metrics, and communication tools.

Customizable widgets allow admins to organize their workflow, while subtle reminders keep users informed. The accessible design ensures ease of use, helping streamline daily operations and enhance team collaboration.

Sales Page
Sales Page

Sales Page

The FamHub Network Sales Dashboard offers a clear view of sales performance, metrics, and trends. It includes customizable widgets for tracking targets, revenue, conversion rates, and pipeline progress.

Visual insights and charts make data easy to analyze, helping sales teams stay on top of goals and improve results.

Marketing Page
Marketing Page

Marketing

The FamHub Network Marketing Dashboard centralizes campaign performance, engagement metrics, and outreach efforts. Customizable widgets display social media engagement, lead generation, and conversion rates.

Visual insights and reports help marketers make data-driven decisions, with an intuitive design for easy navigation.

Reports
Reports

Reports

The FamHub Network Reports Dashboard offers a centralized view for tracking and analyzing data with customizable widgets.

It allows users to generate reports using charts, tables, and insights, making it easy to monitor progress and share across teams. The design is clean and accessible, ensuring an efficient reporting experience.

Settings
Settings

Settings

The FamHub Network Settings page allows users to customize their dashboard experience. It provides options to adjust notifications, manage permissions, update profiles, and configure system preferences.

The clean layout ensures all settings are easily accessible, helping users personalize their workspace and maintain control over their administrative tools.

The Solution: From Fragmentation to Efficiency

After weeks of iterative design and testing, I delivered a dashboard that became the backbone of the FamHub administration experience. Early user feedback highlighted the impact:

  • Administrators reported a 32% improvement in task visibility and team coordination.
  • Managers said they felt more in control, knowing that everything was centralized and easily accessible.
  • One admin described the platform as “the command center that runs my entire department.

Future Improvement Ideas

  • Enhanced Family Collaboration Features: Introduce tools for family members to collaborate in real-time, sharing resources and tracking activities together, strengthening family engagement and coordination.
  • Personalized Resource Recommendations: Leverage AI to provide tailored suggestions for managing family resources, such as budgeting advice or activity planning, based on user behaviors and preferences.
  • Advanced Notification Customization: Allow more granular control over notification settings, enabling users to set alerts for specific family events, milestones, or personal reminders.
  • Mobile App Integration: Develop a mobile version of the platform to offer on-the-go access, making it easier for users to manage family resources and connections anytime, anywhere.
  • User-Generated Content: Allow users to create and share custom family resources, such as schedules, meal plans, or event ideas, fostering a more engaged and creative community.

Reflections and Takeaways

This project highlighted the power of empathy in design. By understanding administrators’ challenges, I crafted a solution that addressed their pain points and improved daily workflows. It also emphasized the need for adaptable systems that evolve with organizational needs.

FamHub wasn’t just a dashboard; it simplified workflows and empowered teams to focus on what matters. It reinforced my passion for user-centered design—creating tools that solve real problems for professionals.

Would you like to collaborate on a project that turns insights into impactful solutions for dashboard management? Let’s talk.